Blogging is a long term solution for any online entrepreneur looking to get results, more exposure and to get more traffic for your online business. If you start implementing the techniques I am sharing with you here, it will help launch your career.
The best part about having a blog is that you get to actually target the people that you want to work with. So you need to hone in on what you want to do with your blog. You want to think about how you are going to get people coming back to your blog on a regular basis. Don’t try to be all things to all people. Be specific on who you want to work with.
Blogging To Get Leads
This will be your lead-generating mechanism. You will want to find something to giveaway to your visitors to capture their contact information. Make this something that your target audience can not live without, give away the farm if that is what it takes. If you are serious about making any money online you have to come up with something to give away for free. Find something that they really need, perhaps a step by step routine, an mp3, a video, entice them with an interview, and come up with something that gives massive value. Do whatever it takes to get their information.
You need to entice them to give you their contact information. Some people only ask for a name and e-mail, but I would also make it optional to give you their phone number. It has been my experience that people who give you their phone numbers are more serious and actually want a call from you to get more information. So don’t forget to follow up and call them if they do give you a number.
You will have people who visit your site and don’t opt-in and this is OK, but the main reason you have a blog is to get leads. Now I have seen opt-in forms where people say sign up to receive e-mail tips or get on my mailing list. People get way too many e-mails as it is, so just let them know what is in it for them. Don’t go telling them they will be getting on your mailing list.
Auto Responder To Capture Names From Your Blog
Now you are going to need an autoresponder of some sort to capture these names, like with any business you will need the tools to get the job done. And without an autoresponder, you cannot capture the names and this is the reason for your blog in the first place. Right? This is the only business that I know of where all you really need is a computer, internet connection, WordPress, a domain name, hosting and an autoresponder.
I use Aweber, which is fairly easy to use and the support is awesome. If you are still having problems getting your capture from set up, go over to the desk and hire someone to get this done for you. I think you could find someone to do this for you for around twenty dollars or so. Don’t let the technical stuff stop you, just hire this out and get this done.